Portfolio pieces #7_Cape Town Coffee Festival "Continent of aroma"

Visitors to the Cape Town Coffee Festival’s “African Coffee Experience” (ACE) can expect a vibrant voyage of discovery into the exceptional coffees that are both grown and roasted on the continent. Where do coffee’s origins lie? Apparently in Ethiopia, says research on genetic biodiversity that appeared in the International Journal of Forestry and Horticulture. “Origin shares a passion, together with Father Coffee and Bean There, of being highly committed to showcasing African producers and coffee to South Africa and the world,” comments Joel Singer, owner and founder of Origin Coffee Roasting, of the trio’s unique Festival partnership. “ We think Africa produces the brightest and most vibrant coffees on earth and we’re hoping to deliver something in the ACE zone that does this justice – an experience that’s fun, engaging and memorable,” adds the team at Father Coffee. These three prominent coffee brands have two festival goals: to celebrate and expose coffee lovers to the divers...